Market Strategy Savant.

I combine comprehensive jobs-theory-based market research with customer discovery expertise to reveal what the market is trying to do. I identify segments and strategies for innovating with extreme capital efficiency to accelerate growth.

Talent Architect.

I create high-candor, high-engagement team cultures through continuous coaching — implementing best practices that ensure staff reach their full potential to maximize staffing investments.

Relentless Overcomer.

Born into extreme poverty and abuse, I've overcome by seeking wisdom and renewing my mind — a lifestyle of growth and humility — forging the adaptivity and tenacity to succeed.

Andrew Sweet Bio Picture

I've created 4X to 15X product revenue growth within three years of joining at five startups. Leveraging the Jobs-to-be-Done® research and innovation process, I identify what the market is trying to do — revealing opportunities for innovation with validated segments and strategies that deliver more customer value, faster, with extreme capital efficiency.

“Winners never quit, and quitters never win”

(but if you never quit, and you never win - you've missed on your strategy.)

Most products fail to differentiate and only deliver partial solutions to their market's jobs-to-be-done with "table-stakes" capabilities that don't deliver high-value customer outcomes.

Leveraging Strategyn's Outcome Driven Innovation® (ODI) process, I drive faster and more impactful innovation based on gaining a deep understanding of the market's unmet needs. By focusing on high-value customer outcomes within validated segments, I create strategies that deliver faster time to market, greater value capture, and extreme capital efficiency.

“I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.”

– Steve Jobs

Culture is the game

Creating a high-engagement culture is the single greatest factor in organizational success. More important than hiring top talent, building great processes, or efficiency. Creating a great organizational culture dramatically improves leading KPIs.

I meticulously craft product visions and strategies, then continuous coach my teams to create a culture characterized by high candor, trust, and engagement. Cultures that result in a continuous flow of imaginative ideas and transformative innovations that significantly accelerate strategic achievement - improving the brand and bottom line.

Comparing companies with top-quartile engagement to companies with bottom-quartile engagement resulted in the median outcome differences shown below.

engagement outcomes chart

Gallup 2020 Q12® Meta-Analysis: 10th Edition

The will and passion to overcome...

Born into extreme poverty and an abusive, dysfunctional family, I faced trauma and neglect daily. I hit rock bottom as a teenager, broke free from my family, and started over. I sought out role models and mentors and learned what it means to be a good person, friend, husband, employee, and leader. My journey line below shows the path I have traveled to become who I am today — a leader who knows the power of coaching and being coached, giving of yourself for other's sake, and having the courage to do hard things that matter.

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